March 12-14, 2026
Business program of the 21st International Exhibition SHOESSTAR-ASIA in Almaty
Almaty, Abay Avenue, 44. Sports Palace named after Baluan Sholak.
Under approval…
Under approval…
September 12
11:30 - 12:30
September 12
11:30 - 12:30
Round table "Labeling of light industry goods in the Republic of Kazakhstan"
Moderator: Center for the Development of the Digital Economy LLC
September 12
13:00 - 14:30
September 12
13:00 - 14:30
Guerrilla Marketing: How to Promote Your Store and Reinforce Your Brand When Advertising Budgets Are Cut
Ekaterina Zheleznyakova is a partner at the K&PA agency, an expert in retail management, strategic marketing, communications, and PR, former director of the Yunichel retail chain, and the author of courses, trainings, and master classes.
September 13
11:30 - 13:00
September 13
11:30 - 13:00
How to Grow Your Employees into Brand Influencers: Methodology, Techniques, and Examples
Ekaterina Zheleznyakova is a partner at the K&PA agency, an expert in retail management, strategic marketing, communications, and PR, former director of the Yunichel retail chain, and the author of courses, trainings, and master classes.
